- FASHION TRENDS FALL/-WINTER 2007-08:
FOS' picks of the styles that will be HOT in the upcoming season
- FUNCTIONS OF MERCHANDISING AND BUDGETING: PROMOTION PLANNING. part II of V
As part of your strategic Business Plan, you need to develop a Promotional Plan- also sometimes called a Marketing Plan. This is a document, which identifies the various events, and sale actions that you need to plan for to achieve the sales and profit objectives in your Merchandise Plan.. By James E. Dion
- EFFECTIVE STORE SIGNAGE Signage is one of the most important ways to convey your message to your customers. Your store name, promotions, pricing and product information may all be conveyed through signage. Are you getting these messages accross effectively? By Melanie McIntosh
- HOW TO HIDE THICK CALVES Are your calves a bit thicker than you'd like? As you might expect, this might be a problem for women who are overweight, but surprisingly it could affect thinner women also. Fortunately, thick calves could be downplayed by using some clever fashion tricks. By FOS
- TRADE SHOWS CALENDAR (MAY- AUGUST 2008, continued in next issue)
Extensive calendar of international footwear and apparel trade events, with show dates, locations, contact telephones, web sites and objective FOS' 4-star ratings.
- SOUND MARKETING ADVICE FOR THE NEWCOMER TO MARKETING, part I of II . There are countless numbers of books and articles all giving advice to marketing deprived. Recent work in technology start-ups suggested these topics. By Tom Marnell
- BUSINESS TELEPHONE ETIQUETTE TIPS, part II of II.
- YOUR OPINION COUNTS! Help us determining the best trade shows (and the worst)!
- PRODUCTIVE CUSTOMER SERVICE: THE KEY TO BEING RECESSION RESISTANT.
Businesses are looking for a magic bullet, when the economy is in a downturn. The good news is that the magic bullet is literally under their noses. By Anne M. Obarski.
- MONEY & SUCCESS:
1. THE LAW OF CAPITAL
2. FIVE WAYS TO BECOME WEALTHY. Serial of business success articles by the world's renowned motivational speaker Brian Tracy.
- Q&A's. Retail expert James E. Dion answers questions of Focus on shoes readers.
25924 Viana Avenue, Ste 19
Lomita, CA 90717 USA
tel. (310) 784-0790
fax (310) 202-6027
