FEATURING:
- FASHION TRENDS SPRING-SUMMER 2008:
FOS' picks of the styles that will be HOT in the upcoming season
- FUNCTIONS OF MERCHANDISING AND BUDGETING: SALES AND STOCK PLANNING-
WHERE IT ALL BEGINS!. part III of V
Merchandise Planning is a major challenge for shoe and apparel specialty stores. How do stores plan their merchandise assortments and invenotry in a fast-paced, fashion oriented market? By James E. Dion
- START-UP TIPS: SO, YOU'RE STARTING AN APPAREL COMPANY?
If you are starting up, or thinking about it- and encountering difficulties, do not despair. You can realize your dream with a little organization and attention to industry mechanics.
Let's examine some basic questions apparel entrepreneurs need to answer. By Frances Harder
- CASE STUDY: LUXURY MARKET TODAY
The future for luxury marketers and luxury brands ultimately rests on how well they anticipate the passions and appetites of the newly emerging young affluent consumers. By Pamela N. Danziger
- TRADE SHOWS CALENDAR (AUGUST-DECEMBER 2008)
Extensive calendar of international footwear and apparel trade events, with show dates, locations, contact telephones, web sites and objective FOS' 4-star ratings.
- PREMIUM DENIM: WHAT MAKES IT WONDERFUL AND WHY WE LOVE IT SO MUCH.
Premium denim jeans have unparalleled style and fit. Here's why.... By FOS
- VISUAL MERCHANDISING: CREATE RETAIL DISPLAYS THAT ATTRACT CUSTOMERS
While there are many aspects involved in marketing and gaining customer loayalty, one of the most important is visual presentation. By Melanie McIntosh
- RETAIL 101: GROWING YOUR BUSINESS DURING HARD TIMES. Studies have shown that businesses that open during poor economic times do better with the market ups and downs than companies that open during market high points. By Mercedes Gonzales
- Q&A's: Retail expert James E. Dion answers questions of Focus on shoes readers.
etail expert James E. Dion answers questions of Focus on shoes readers.
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