November 2009 (issue #41/Vol.1)
- FASHION TRENDS SPRING / SUMMER 2010:
FFR' picks of the styles that will be HOT in the upcoming season: Handbags, Shoes, Sweaters and Knits,
Outerwear, Swimwear, Accessories.

- NEW! CLASSIFIEDS ADS: JOBS OFFERS IN FASHION INDUSTRY AND ANNOUNCEMENTS

- SALES LESSONS:
THE 5 STEPS TO SUCCESSFUL RETAIL SELLING, part 1 of 5. By Michael Tidmore
"My hope is that this series of articles will be used as a guide to re-establish a standard of excellence
in the level of service provided in retail stores. Sure, it's slanted toward  footwear because that's what I love, but the principles outlined here will definitely translate to almost any product in both independent and chain store settings."

-  SELF-IMPROVEMENT:
THE BILLIONAIRE'S STRATEGY FOR SUCCESS  By Brian Tracy
"John Paul Getty became the richest man in the world by practicing a few basic principles of risk-taking and reward throughout his life. In this article you will learn his key insight to risk reduction and success and how YOU can apply it to any deicion YOU have to make. You will learn a series of additional ideas that can help you to make better business decisions and reduce stress and risk associated with success."

- WHO'S WHO: THE TOP 10 TRADE SHOWS OF 2010 By Alex Geyman
As always, the last issue of the year features the results of our annual survey determining our readers' favorites among international fashion industry trade shows. Throughout the year, we've offered to rate the performance of various marketplaces, and based on returned responses, we've selected the TOP 10 TRADE SHOWS OF 2009.

- RETAIL 101:
RETURNS AND EXCHANGES (POLICIES, PEOPLE AND PROFITS) By Doug Fleener
"For some unknown reason I attempted the impossible one year, buying my wife a purse for Christmas. The minute she unwrapped her present, I knew it was going to join my long list of "It's the thought that counts" gifts that missed their mark."

- BUSINESS SUCCESS:
21 SIMPLE TIPS AND TRICKES TO HELP YOU CONNECT By Maribeth Kuzmeski

- VALENCIA FASHION WEEK: SPRING-SUMMER 2010 FASHIONS  By Alex Geyman

- MERCHANDISING AND DISPLAY:
WHY IS RETAIL MERCHANDISING IMPORTANT?  By Melanie McIntosh
"Recently I was told that mercandising and display are frivolous extra expenses for the small business owner who is just starting up. The implication was that expenses such as marketing, rent, inventory, utilities, staffing, etc. are serious "expenses" while merchandising and display are "frills". I couldn't disagree more."

THANKS TO SPONSORS:
VALENCIA FASHION WEEK:
www.semanadelamodadevalencia.com
SACHA LONDON
www.sachalondon.com
PERTTI PALMROTH
www.palmroth.com
MARY-KYRI
www.mary-kyri.com
THE NEW YORK SHOE EXPO (FFANY)
www.ffany.org
JIMMY TAVERNITI JEANS
www.jimmytavernitijeans.com
BLOSSOM FOOTWEAR
www.blossomfootwear.com
HUMANITY FOR ALL
www.humanityforall.com
STRUTT COUTURE
www.struttcouture.com
IT JEANS
www.itjeans.com
GEOX
www.geox.com
FABI
www.fabishoes.it
Contact :
25924 Viana Avenue, Ste 19 
Lomita, CA 90717 USA  
tel. (310) 784-0790  
fax (310) 202-6027
e-mial:
info@focusonshoes.com
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