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February 2009 (Vol. 36) issue FEATURING: - FASHION TRENDS SPRING-SUMMER 2009: FOS' picks of the styles that will be HOT in the upcoming season - FEBRUARY REVIEW: WSA, MAGIC, POOL, PROJECT and COMPASS TRADE SHOWS Winners and losers among just completed February shows. - NEWS AND GOSSIP (THAT CAN MAKE OR BREAK YOUR BUSINESS) - IN FOCUS: LUXURY MARKET New Survey Shows How Affluent's Behavior Is Changing after the Bail-Out and the Stock Market Collapse. By Richard L. Palmer - EXPERT'S OPINION: MAKING IT THROUGH TOUGH ECONOMY. The article analyses current economic situation and explaines how it affects your business (fashion shoes, appareal and accessories) and what measures must be taken immidiately to survive and prosper in the future. By Larry O'Teily - MARKETING: FINDING THE RIGHT PR AGENT If your business in in need of promotion (and it always needs one!), read this insightful article and learn how to find that agency that will deliver you the results you expect.. By James Marnell - SALES: TIPS AND TRICKS - TRADE SHOWS CALENDAR Featuring an up-to-date listing of the trade shows in the field of finished footwear, fashion apparel and accessories. Provides dates, locations, websites, contact telephone and star rating by FOS. - FORECAST: THE MARKET FIVE YEARS FROM NOW. This article is a serious market research white paper forecasting future martket moves and hoiw consumer behavior will be changing within next five years. By Lena Malkina - MERCHANDISING: INVENTORY CALCULATOR. The article explains how to calculate the inventory correctly without expensive software. By J.P. Ray |
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